Wednesday, 23 March 2011

Red One Filmography

The first feature film shot and completed on the Red One 4k was Red Canvas, starring Ernie Reyes, JR. Director Steven Sidebar shot both parts of the movie 'Che' entirely with the Red One camera. Soderbergh is very enthusiastic about the camera stating that 'this is the camera I've been waiting for my whole career: jaw dropping imagery recorded on board a camera light enough to hold with one hand. I dont know how Jim and the Red team did it, - and they won't tell me- but I know this: Red is going to change everything'. He again used the Red One for his subsequent films The Girlfriend Experience and The Important!. The Academy Award-nominated District 9 was mostly shot using nine Red Ones.

Werner Herzog shot his film My Son, My Son, What Have Ye Done? with the Red One. He was disappointed with the camera's long reboot times, saying 'It drove me insane, because sometimes something is happening and you can't just push the button and record it'. He described the camera as 'an immature camera created by computer people who do not have a sensibility or understanding for the value of high prescision mechanics'.

Disney's 'Mars Needs Mom' - A flop?

For the institutions and audiences paper, a film's failure is sometimes more instructive than its being a success. Disney's $175 million flop could spell the end of the current spate of 3D film making and end expensive spending in CGI and other costly effects using digital technology. There's a recession on you know and it may be set to get much worse after the summer. The impact of this big tent pole and 3D films could be dramatic, especially when films like 'The King's Speech' can be produced for less than $12 million dollars and win Oscars and Baftas.

This is an interesting read for its fact, statics read for its facts, statistics anc arguments abouyt the current state of films which are destined for US and UK audiences.

3D Cinema

The data from the expected 3D blowout isn't what people expected. After about 80% of the people who saw 'Avatar' in 3D, people assumed that the 3D format would quickly overtake the theatrical distribution. But recently the 3D's box office trajectory has been going downwards almost ever since the moviegoers apparently growing disinterested in paying high ticket prices for uneven quality.

Only 45 percent of opening box-office revenue for Universal's hit animated family movie 'Despicable Me' for example came from 3D distribution. And the most recent 3D release, Warner's converted was 'Cats and Dogs: The Revenge of Kitty Galore' which grossed  only about $6.9 million in 3D revenue for its opening weekend -- the worst performance in the format's modern era.

The overall message isn't that 3D is a fad or that it's going away, but it is unsure that it has come to the point where 50% of box office is derived by 3D ticket sales as some of the bulls currently believe. The New York Times noted on Ruesday, nearly 60 3D releases queued up for the next two years, the 'bulls' can still be found in herds back in hollywood. In fact, the flurry will continue this weekend, when Disney releases 'Step Up 3D'.

Studio executives stridently dispute tyhe notion that the public is losing interest in 3D, despite data that shows on a percentage basis, a declining amount of box office dollars have been spent on 3D tickets of late.